|Charlie Baker, President of Baker & Associates, Inc. , has over 25 years experience in marketing, sales management, and advertising. Upon graduation from The Citadel, he spent the next 12 years gaining invaluable manufacturing, marketing, and sales management experience on national and regional levels working with industry leaders such as Caterpillar, Grove, and Hewitt-Robins. After relocating back to Charleston, South Carolina, he joined a major South Carolina ad agency as VP of Business Development and Account Services where he more than doubled billings. In 1986, he formed Baker & Associates, an ad agency specializing in matching the right team of advertising professionals to the accounts he serves. They include a wide range of clients in the industrial, medical, real estate development, sports-related and educational fields, such as Porta-Nails, SONOCO Products, Support Systems International, Hamlin Plantation, The Citadel and many others.|
|Chris Hogan, Copywriter and Online Marketing Manager, has spent the last 5 years in marketing communications and copywriting on the client side of the fence, so he knows what clients (that means you!) want from an agency. The Charleston transplant comes to us from Houston, TX, where he was most recently an Online Marketing Manager at Reliant Energy. He has extensive online marketing experience with search engines, email campaigns, site optimization, online media buys and web copywriting. Heâs also written all types of offline copy, including B2B and B2C collateral, direct mail pieces, newsletters, press releases, even dreaded internal training documents! He is a real utility man that can help us out on almost every project. Chris holds a B.S. in Human & Organizational Development from Vanderbilt University.|
|Larry Chesney, Copywriter/Creative Director/Producer A former University of South Carolina Football & Rugby player and avid Outdoorsman, Larry started his advertising agency experience twenty years ago with Henderson Advertising. During that time span he has worked with a couple of nationally recognized agencies in the Carolina's including Leslie Advertising. His award winning account experience covers a variety of industries including Resort Real Estate and Golf (Palmetto Bluff, Cliffs of Glassy, Berkeley Hall, Georgia Tech Club, Sands Resort, Legends), Supermarkets (Piggly Wiggly, Bi-Lo), Financial (First Citizens Bank, United Carolina Bank, Farm credit Banks, First Wachovia) Food & Beverage (Hardee's, Quincy's, Folonari Wines), Retail Products & Services (Fantastik, Spray'n'Wash, G lass Plus, Hanes, Fotomat, Moovies Video Stores, Sprint Cellular), Institutional (South Carolina Dept. of Parks, Recreation and Tourism, South Carolina Dept. of Economic Development, Carolina Telephone, Piedmont Natural Gas), Medical (Medical University of South Carolina, Hickory Health Systems, Nash County Health System, Biogel)and Industrial (Milliken, Shakespeare Fishing Tackle, Ryobi, Homelite). Larry is also an award-winning writer for several outdoor magazines including SPORTING CLASSICS.|
|Laurie A. Messenger, Art Director, has more than 15 years experience working for New Jersey advertising and marketing firms. Beginning her career at Jarcom, Inc., Medical Marketing and Communications Programming, she worked on accounts such as Knoll Pharmaceuticals and Glaxo Dermatology. Later at Bolger Advertising, Laurie worked on national accounts such as AT&T and Ascona Resins, as well as regional accounts including Hackensack Medical Center, General Hospital Center at Passaic, Cathedral Healthcare System, Force Machinery and several New Jersey based financial institutions. More recently, as Senior Art Director at IMC Marketing, she managed the creative team for accounts such as Johnson's Baby Products, Aveeno, Clean & Clear, Philips Lighting and L'OrÃ©al. Upon graduation from The Newark School of Fine and Industrial Arts, Laurie was awarded for Outstanding Achievement and Superior Performance in Advertising and Design.|
|Rob Johnson, Art Director, got his start twenty years ago at the Boston agency Cabot Advertising, working on accounts such as Fidelity Investments, New England Telephone and Northeastern University. He served as Design Director for Primedia's consumer title SAIL, where he was responsible for the design of the magazine, as well as related collateral and advertising projects. Rob subsequently relocated to Charleston where he took a job as Creative Director for Quoizel. Since going out on his own, he has worked with The Motley Fool, Prentice Hall, The Beach Company, Quant Systems, Orient Express Hotels (Charleston Place), Piggly Wiggly, and the South Carolina Maritime Heritage Foundation. Rob's design experience covers a wide range from consumer advertising and packaging, to publication design and corporate ID. His work has been cited for excellence in PrintÂ¹s Design annual. He is a graduate of the Massachusetts College of Art with a BFA in graphic design.|
|Lee Davis Perry, Media Director, brings twenty years of advertising agency experience to Baker & Associates. Starting as an Assistant Media Buyer at Tucker Wayne and Company in Atlanta, then Media Director at Evans/Atlanta, Inc., and finally Senior Media Planner at J. Walter Thompson USA, she understands all facets of print and broadcast media. Some of her account assignments have included hotel and travel (Sheraton and Ramada), medical (Chattanooga Corporation, Healthdyne, Porex Medical, Professional Medical Products, National Psychopharmacology Laboratory), consumer retail (AAMCO Transmissions, Minit Lube, Kerrisons/ Concepts Department Stores, Blue Bell, Century Furniture), industrial/technical (Georgia Power, Southern Bell, Essick Mayco, CadCom), and food products (Tom's Foods, White Lily Flour, Seabrook Frozen Foods). Ms. Todman holds a Bachelor of Arts in journalism with a major in advertising from the University of Georgia.|
|Warner McGee, Illustrator Warner has been illustrating professionally since 1990. Schooled at the Savannah College of Art and Design, Warner majored in Illustration. After graduation, he was recruited by American Greetings Corp. illustrating various products such greeting cards, gift wrap, gift bags and sculpting Christmas ornaments. After his move to warmer climates in 1995, he began illustrating in a freelance capacity for companies such as Lever Brothers, Warner Brothers (Harry Potter), Toys-R-Us, NASCAR, Home & Garden Television, Simon and Schuster and a host of others, all while working on his own Social Expressions artwork. Warner prides himself on his versatility and ability to illustrate in multiple styles and techniques - in a variety of mediums - both traditional and digital.|
|Joanna Greene, Copywriter & Videographer, graduated from Pennsylvania State University with a B.S. in English. In her previous capacity as regional training coordinator for Prudential, she developed, wrote, and presented numerous educational programs. She has authored and marketed three books on life, health, property and casualty insurance. Joanna also produces travelogues and training videos most recently for France and Italy. She is a frequent contributor of destination pieces to Travel Adventure Cinema Society's magazine and enjoys writing material with a humorous twist.|
|Annie Byrd, Public Relations, began her public relations career at Home Team Communications, where she managed accounts for some of Charleston's most well-known businesses. Annie specializes in media relations, media kit development, community relations, special events, message development, to name a few. Annie currently sits on the board of the Advertising Federation of Charleston as well as the South Carolina Public Relations Society of American. She volunteers her public relations services for a variety of charities and events, such as the Charleston Food & Wine Festival. Annie is a graduate of the University of North Carolina at Chapel Hill, where she received her BA from the School of Journalism and Mass Communications.|
|Pam Hesse, Art Director, worked for 10 years at the Charleston Regional Business Journal. There she handled all the graphic design and production of their bi-weekly publication, all ads and all supplements. The last 5 years she has also been doing freelance graphic design for a variety of clients, most notably Trident Health System. Previous to working at the Business Journal, she owned and operated a typography and graphic design company for 15 years.|
We didn't know him enough. We rode together on a few client trips. And we worked together on projects. He always came back with creative new options to our challenges. Always with a big grin. A joke. Wit that was always right on target. You always felt comfortable, relaxed around Mickey. He never put anybody down. Never had a bad word. Positive. Empathetic. A lot of spirit in his work. You always liked to see him. And even if you saw him walking somewhere downtown, you would beep the horn to get his attention. Wave. And remember something funny he said. None of us really knew Mickey enough. Yet he always made us feel like an old friend. We'll miss you buddy.
Jo was the best! With her 25+ years of marketing, advertising and design experience she always brought new and exciting elements to every project. We were fortunate to work together for five years and we'll all remember her for her outgoing, enthusiastic nature. Jo's heart was so large! We saw and admired her passion for helping sick children find joy in learning to ride horses. She was not only a colleague, but a wonderful friend. We miss you Jo!